CLICK TO VIEW PREVIEW OF 3-D FILM


PROJECTED IN:  

FEBRUARY 11TH, 2010
7PM-10PM

PIER 59 STUDIOS: STUDIO 10
Chelsea Piers, Pier 59, New York, 10012
(West Side Highway and W. 20th Street)
RSVP to: 3D@nativesondesigns.com

GENERAL INFORMATION:

NATIVE SON is a Los Angeles based luxury menswear label created by Kyle Fitzgibbons. The collection is built predominantly around tailored suit seperates, outerwear, and shirting. The garments are 100% U.S.A. made and current retailers include Confederacy, Opening Ceremony, Estnation (Japan), and Beams International Gallery (Japan). For more information on the brand and previous seasons work please visit: http://www.nativesondesigns.com

The presentation: (in the designers words)

The idea for a 3-D event came as i was looking into inspiration for the seasons collection, the thought of displaying modern fashion in such a modern medium fascinated me. With all of the recent development in the 3-D arena, the possibility of creating a product that guests could experience and interact with was within arms reach. Thanks to the help of director Eric Ray Davidson and the expertise of More Media Productions and 3-D Film Production company Element 3 Digital, the dream came to life. The installation will feature Live-Action 3-D projected in RealD with live models that will allow the industries top editors and buyers to experience a brand and a concept in a completely new and refreshing way. For more information about press and/or sponorship please contact: 3D@nativesondesigns.com

EVENT INFORMATION:

Native Son Designs will present the first ever 3-D fashion film during New York Fashion week. 

The three-minute film, directed by GQ photographer Eric Ray Davidson and produced by 3-D filmmakers Erik Spicard and Vic Love, will bring 3-D motion picture to fashion for the VERY FIRST TIME. As a means for displaying clothing and fashion, 3-D will bring an entirely new element to the experience. This new tool will become invaluable to e-magazines and fashion advertisers alike – forever changing the visual medium of the fashion industry.

The three-hour presentation event will include a looped screening of the film, live models, music, and cocktails. The event will take place in a 4,600 sq foot studio at Pier 59 Studios, New York’s most prestigious studio.